NEW on the blog

Do you hate social media? If you do, join the club!

If I had a dollar for every time I heard the phrase “I really want to get off of Instagram”, I would be filthy rich.

Like, disgustingly filthy rich.

It's no secret that reach on Instagram has been declining over the last few years (honestly, since fall of 2019). This means that Instagram is no longer the acquisition tool it used to be.

Nov 2, 2023

3 Lessons We Learned from Wool & Folk 2023

Wool & Folk, which took place on November 20, 2023 in Catskill, NY, has had a very messy and public fallout. Here are three lessons learned.

Oct 17, 2023

Unlocking Your Worth: A Guide to Setting Prices That Reflect Your Value in the Fiber Business World

Here's an interesting fact: I originally wrote this as an email a gazillion years ago. And… it's still something business owners struggle...

Oct 15, 2023

6 Steps to Naming Your New Yarn Business: A Complete Guide

This guide will work for any fiber business (design, tech editing, local yarn shops, etc). The following post was written by Emily Lymm...

Oct 5, 2023

You & I both know we're not really knitting for our mental health

Learn about the unconscious signaling buried in our craft and understand how to use that knowledge to better relate to your customer.

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