Hands up if writing about yourself feels worse than pulling your own teeth!
You might be thinking, “Ugh, do I really need to make my About Me page a big deal? Can’t I just jot down a quick bio and call it a day?”
I hear you BUT something you may not realize is that your About Me page isn’t just about you.
It’s your secret weapon, working behind the scenes to sell your brand, not just your products. Think of it as your “Here’s How I Can Help You” page. The better you nail it, the more those casual browsers will start to think, “Wow, this is the exact person (or brand) I need in my life.”
Why does your About Me page matter?
Because it answers the big questions your audience is quietly asking:
"Can I trust you?"
"What makes you different?"
"Do you understand me and my needs?"
When people navigate to your About Me page, they’re trying to figure out if you’re the one who's really going to understand.
They’re looking for that moment of connection, where they can nod along and say, “Yes! This person gets me.”
It’s not just about rattling off your accolades or sharing your love for coffee and long walks on the beach. It’s about showing them, in no uncertain terms, how working with you will make their life better.
So, how do you do that?
The good news is that it's easier than you think. All you need to do is focus on them (and not yourself - hooray!). Let’s break it down with an example:
Say you run a business selling handcrafted home decor. On your product pages, you cover the basics—materials, sizes, price. But on your About Me page? That’s where you tell the story of how your designs will turn their house into a home. Maybe your pieces create warmth or make their space feel truly unique.
See the difference?
Your About Me page is your chance to show them the why behind what you do and connect it to the why behind what they’re looking for.
Pro Tip: Keep it personal, but relatable.
Yes, it’s called an “About Me” page, but it’s not an autobiography.
Share your story, but always tie it back to what matters most to your customers.
Instead of just saying, “I’ve been making pottery for 10 years,” try this:
“For over a decade, I’ve been obsessed with creating pottery that brings people together—whether it’s a mug that makes your morning coffee ritual feel special or a serving dish that becomes the centerpiece of family dinners.”
See how that shifts the focus to the reader?
Is this just for solo entrepreneurs?
Not at all! Even if you’re a team or a growing brand, your About Me page should still feel personal.
Share what your brand stands for, the values that drive your work, and what makes you the kind of people your audience wants to collaborate with.
It’s about building trust and showing them why working with you is going to be amazing.
Ready to transform your About Me page?
We’ve put together a handy checklist to help you audit your current page and give it a well-deserved glow-up.
Whether you’re starting from scratch or just need a refresh, this guide will walk you through:
The key questions your About Me page should answer
How to structure your page for maximum impact
Tips for keeping your tone conversational and relatable
Plus, we’ve included space for notes and a feedback sheet so you can rope in a friend for a second opinion (because sometimes, you’re just too close to the trees to see the forest.)
Click here to access that checklist and start crafting an About Me page that feels less like a chore and more like an invitation—an open door to all the trust, connection, and collaboration your customers (and business) deserve.
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